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Rich's Story
You’d think that after 25 years of retirement, the hard questions would be behind you. But for Rich - a 79 year old with a 12% average return over two and a half decades - the most important question is just now coming into focus... Is it time to pull back? This isn’t a story about someone who ran out of money or miscalculated their expenses. It’s a story about someone who did nearly everything right - built his own business, sold it, rode through the 2008 crash, and stayed aggressive enough to beat the market in most years since.
But now, after watching the economy shift, the political landscape grow more volatile, and his personal needs evolve, Rich found himself staring at a question that has no easy answer... What do you do when the math still works, but your gut tells you something else?
Unlike the stereotypical retiree, Rich isn’t passive about his portfolio. He never had a 401(k), never counted on a pension. Every dollar of income has come from a taxable investment account that sits at 80% equities - by choice, not by accident.
“When I retired, there was no such thing as a traditional retirement plan for someone like me,” Rich told us. “I built this myself.”
He was never afraid of risk. He understood volatility. But he also understood timing - not just in the market, but in life. Lately, though, the landscape looks different. And Rich knows that his ability to stay aggressive might not be the same at 80 as it was at 65.
That’s what made him pause.
From the Market to the Mailbox
You know what made Rich even more relatable? It wasn’t the years of double-digit returns. It was the fact that right now, as we were talking, he was preparing for hurricane season in Florida and trying to install a generator at his house. Practical decisions don’t go away just because your portfolio is doing well.
Even seasoned investors worry about very normal things.
It was that conversation - about backup power and bad weather - that brought him to a much bigger realization:
“I know 80% equities is too high for me now,” Rich said. “But if I sell too soon, I get hammered with short-term capital gains. So how do I start to shift… smart?”
That’s when we showed him something most retirees have never heard of: a personal pension-style strategy that isn’t tied to an employer or pension system, but can be built from individual bonds with predictable income and a surprising tax benefit.
The Real Risk Isn’t the Market
As soon as Rich saw how the strategy worked, something clicked.
It wasn’t about getting out of the market altogether. It was about transitioning his portfolio without lighting a match to his tax return.
This is the mistake we see all the time - not just with Rich, but with so many others who’ve built real wealth through taxable accounts.
They assume the biggest risk is a market drop. But often, the bigger trap is sitting on long-term gains in the wrong accounts… and realizing it too late.
Rich didn’t need to “sell everything.” He didn’t even need to be conservative. He just needed to know which parts of his portfolio were hurting him and which parts could work smarter for the next chapter of his life.
From Guessing to Grounded
That one realization - that he could time his taxes, not just the market - changed everything.
Rich didn’t feel pressure to make a drastic move. He felt clarity. Instead of worrying about timing the top, he started planning how to intentionally lower risk and create income… without taking a beating from Uncle Sam.
He’s not making decisions in fear. He’s making them with foresight.
And that’s the message more retirees need to hear.
Retirement Isn’t Just a Destination. It’s a Landscape That Changes.
The biggest mistake people make isn’t having a risky portfolio. It’s not realizing when the portfolio needs to evolve. It’s easy to treat retirement like a one-time finish line - a moment when you “make it,” and then it’s autopilot from there. But the truth is, retirement isn’t static. It’s dynamic. Just like the weather. Just like your health. Just like your life.
Rich’s story reminds us that sometimes, the red flag isn’t flashing. It’s subtle. It’s the feeling that what worked before might not be the right move anymore.
You don’t need to panic. You just need to ask the right questions.
Start with the Free Retirement Checklist. It’s designed to uncover the exact red flags Rich found - the ones that are easy to miss when things still feel good on the surface.
Because retirement isn’t just about “getting to a number.” It’s about knowing what comes next and how to pivot when the world around you starts to shift.
* Privacy Notice: To protect the privacy of the individuals we speak with, names and certain identifying details have been changed, and while the stories are based on real conversations, personal information has been altered to maintain confidentiality.